The company states that the formula utilizes whole milk fats and excludes palm oil, soy, corn syrup, and maltodextrin.
Milk formula companies use aggressive digital marketing, including social media influencers to convince parents to choose formula over breastfeeding.
The product, developed over three years, became available in April 2025.
The growth is driven by rising birth rates, increasing urbanization, and growing awareness of infant nutrition across the region
For children unable to breastfeed due to allergies, this formula provides a viable alternative