The new offerings – Straw-Bae Shortcake, PB Blondie Bestie and Mocha Mood Pie – bring the total Sundaes portfolio to seven.
The decision comes amid an ongoing dispute between the brand and its parent company, The Magnum Ice Cream Company (TMICC), over governance and board oversight.
Cohen said he will develop other ice cream flavours that speak to the issues Ben & Jerry’s was silenced from addressing publicly by Unilever.
Greenfield urged Unilever to allow Ben & Jerry’s to operate independently and exclude it from the upcoming spin-off into the Magnum Ice Cream Company.
The new Peaces were created in response to growing demand for snackable options.