The move reflects a growing shift in India’s cooperative dairy sector towards digital tools that improve efficiency, knowledge access and farm-level decision-making. Gujarat remains the backbone of India’s cooperative dairy model.
The move marks a clear shift in leadership at the Kaira District Cooperative Milk Producers’ Union, one of India’s most influential dairy institutions.
Amul became the first Indian brand to serve as a regional sponsor in Argentine football history when the association began in 2022.
On National Milk Day in Anand, Gujarat, Amul Managing Director Jayen Mehta said India’s cooperative dairy model has the potential to grow worldwide.
This appointment reflects IBEF’s commitment to strengthening Brand India through diverse industry representation.