Jaipur Dairy launches 23 new products, signs key MoU

INDIA – Jaipur Dairy, a prominent name in India’s dairy sector, has unveiled 23 new products and signed a significant Memorandum of Understanding (MoU) during a grand event at the Birla Auditorium. 

The event saw the presence of Rajasthan’s Animal Husbandry Minister Joraram Kumawat and Jaipur Dairy Chairman Om Prakash Poonia, alongside other dignitaries like Jawahar Singh Bedham and National Commission for Women Chairperson Vijaya Rahatkar. 

The new products include a variety of flavored shrikhand such as mango, jamun, pineapple, and coconut, moving beyond the traditional single variant previously available. 

This diversification aims to cater to evolving consumer tastes and boost market reach.

According to Jaipur Dairy officials, the cooperative also introduced three new schemes focused on women’s empowerment and environmental sustainability. 

One initiative involves installing 25-28 MW rooftop solar plants across 3,400 affiliated milk societies, aiming to eliminate electricity costs and promote green energy. 

Another scheme, the Bioflexy Plant, will manage organic waste in rural households, producing free cooking gas equivalent to 1.5 cylinders per household, with a Rs 5,000 subsidy offered to participating farmers. 

A report by The Statesman highlighted that the MoU signed during the event is with an undisclosed partner, speculated to be a technology or energy firm, to support the implementation of these schemes. 

“This is a proud moment for Jaipur Dairy as we take steps to empower our farmers and embrace eco-friendly practices,” said Minister Kumawat during his address. 

The chairman, Om Prakash Poonia, added, “Our new products and initiatives reflect our dedication to quality and progress.”

The launch comes at a time when India’s dairy sector faces both opportunities and challenges, including trade pressures from countries like the US and New Zealand, as noted in recent web reports. 

Jaipur Dairy, under the Rajasthan Cooperative Dairy Federation (RCDF), aims to strengthen its position by enhancing product diversity and supporting its 700,000+ farmer members. 

The cooperative, known for its Saras brand, plans to market these new offerings across Rajasthan and beyond, capitalizing on the growing demand for dairy products.

Industry experts see this move as a strategic effort to blend tradition with innovation. 

With the festive season approaching, Jaipur Dairy’s expansion is expected to resonate with consumers, offering fresh choices while reinforcing its role in Rajasthan’s rural economy.