Marquez Brothers acquires YoGusto’s parent company in expansion move

USA – Marquez Brothers International Inc., a leading name in authentic Hispanic foods, has acquired Hato Potero Farms Inc., the parent company of the popular drinkable yogurt brand YoGusto. 

The acquisition, announced earlier this week, marks a significant step in the family-owned company’s mission to broaden its product offerings and strengthen its foothold across the United States.

The deal aligns with Marquez Brothers’ strategy to grow its presence in the rapidly expanding Hispanic food market. 

YoGusto, known for its drinkable yogurt tailored to multicultural North American consumers, brings a strong portfolio to the table. 

The brand’s offerings include lactose-free milk, chocolate milk, sour cream, and cheeses, which complement Marquez Brothers’ flagship brand, El Mexicano. 

The acquisition also boosts the company’s production and distribution capabilities, particularly on the East Coast, where YoGusto operates a plant in Clewiston, Florida, and a distribution center in Miami.

According to Gustavo Marquez Jr., CEO of Marquez Brothers International, this move is a game-changer for the company. 

“We are excited about the acquisition of YoGusto, a drinkable yogurt brand that complements our leading flagship brand El Mexicano in the category,” he said.

 “This acquisition will expand our production capabilities and distribution on the East Coast and allow us to take YoGusto nationwide.” 

YoGusto has built a solid reputation over its 25-year history, employing around 70 staff members at its Florida facilities. 

The brand’s focus on quality and multicultural appeal has made it a leader in the drinkable yogurt segment, a category gaining traction among diverse U.S. consumers. 

Marquez Brothers, already known for brands like El Mexicano and Rancho Grande, sees this as an opportunity to tap into that trend while enhancing its supply chain.

The acquisition comes at a time when the demand for Hispanic foods is on the rise, with consumers increasingly seeking authentic flavors. 

By integrating YoGusto, Marquez Brothers aims to deliver high-quality dairy products to a broader audience. 

“This fits our strategy of growing in the Hispanic food categories and strengthening our position in a rapidly growing market,” Gustavo Marquez Jr. added.

Industry experts view this as a smart move for Marquez Brothers, positioning the company to capitalize on shifting consumer preferences. 

With its expanded reach and enhanced production, the San Jose-based firm is poised to make YoGusto a household name nationwide, further solidifying its legacy in the Hispanic food industry.