Grupo Lala invests to boost milk consumption in Mexico

USA – Grupo Lala, one of Mexico’s leading dairy companies, has announced a significant investment of US$3.42 million aimed at increasing milk consumption across the country. 

The initiative is part of a major strategy to address declining milk intake and promote its nutritional benefits among Mexicans.

According to the company, the campaign will focus on educating the public about the importance of milk in a balanced diet. 

This comes at a time when milk consumption in Mexico has seen a gradual decline, with many consumers turning to alternative beverages. 

Grupo Lala plans to roll out a series of advertisements, community programs, and partnerships with schools to encourage people, especially children, to drink more milk. 

The investment will also support improvements in distribution to ensure milk reaches more households nationwide.

Meanwhile, the company is targeting both urban and rural areas with this effort. 

In cities, Lala aims to compete with sugary drinks and plant-based milk alternatives that have gained popularity. In rural regions, the focus will be on affordability and accessibility. 

The company believes that by making milk more available and appealing, it can reverse the downward trend in consumption.

“We want to bring milk back to the tables of Mexican families,” said a Grupo Lala spokesperson. “It’s a natural source of nutrition that has been part of our culture for generations, and we’re committed to reminding people of its value.”

The initiative has already sparked interest among health experts and industry observers. Nutritionists have long emphasized milk’s role in providing essential nutrients like calcium and protein, which are vital for growing children and aging adults. 

However, some critics argue that the campaign must address concerns about lactose intolerance, which affects a portion of the population. 

Grupo Lala has not yet detailed plans for lactose-free options but hinted at future innovations to meet diverse needs.

In addition to public outreach, the company is collaborating with local farmers to ensure a steady milk supply. 

This move is expected to support the agricultural sector, which has faced challenges from fluctuating prices and competition.

 “Our farmers are the backbone of this project,” a company representative stated. “We’re investing in them to keep the industry strong.”

As of now, the plan is set to launch in phases throughout 2025, with early efforts already underway in select regions.

Industry analysts predict that if successful, this could set a precedent for other dairy companies in Mexico to follow suit, potentially revitalizing the market.