MilkLane secures Rs 400 Crore deal with Milky Mist to supply premium milk

INDIA – MilkLane, a dairy and cattle feed business under Innoterra, has signed a major Rs 400 crore deal with Milky Mist Dairy to supply premium milk, marking a significant step in India’s dairy industry. 

The agreement, will see MilkLane provide one lakh litres of high-quality milk daily to Milky Mist over the next three years. 

This partnership aims to meet the growing demand for safe and premium dairy products in India, the world’s largest producer and consumer of dairy.

According to a report by Business Standard, MilkLane will tap into its extensive network of farmers to ensure a steady supply of milk that meets strict quality standards. 

The company plans to use its advanced systems, including a 100 percent bulk milk cooler model and stainless steel can distribution, to maintain purity. 

MilkLane also conducts rigorous testing for antibiotics and adulterants at its collection centers to guarantee that only the best milk reaches Milky Mist’s processing units. 

This focus on quality and transparency is expected to set a new benchmark in the industry.

Milky Mist, a leading dairy brand known for its wide range of products, sees this collaboration as a way to strengthen its supply chain. 

K Rathnam, CEO of Milky Mist Dairy, said, “This partnership with MilkLane will ensure that we receive a stable supply of rigorously tested, premium milk, meeting the highest safety and quality standards for our consumers.” 

He added that MilkLane’s farmer-focused approach, which includes fair pricing and scientifically formulated cattle feed, benefits both producers and customers.

The deal comes at a time when India’s dairy sector is under pressure to improve quality and supply chain efficiency. 

With rising consumer awareness, companies are investing in better practices to deliver safe and reliable products. 

MilkLane’s efforts to support farmers with fair pay and quality feed align with this trend, helping to uplift rural livelihoods while meeting urban demand..

“We are excited to work with Milky Mist and contribute to India’s dairy ecosystem,” said a MilkLane spokesperson. 

The company’s innovative methods and commitment to purity are expected to play a key role in the success of this deal. Industry experts believe this collaboration could inspire similar tie-ups, boosting India’s position as a global dairy leader. 

As the three-year agreement unfolds, both companies aim to deliver high-quality dairy products to millions of households across the country.