Meiji unveils new yogurt to boost skin health in Japan

JAPAN – Meiji, a leading company in Japan’s dairy industry, is set to launch its latest product, the ‘Meiji W Skin Care Yogurt,’ aimed at tackling skin health concerns like UV damage and dryness. 

According to the company, this functional dairy drink will hit shelves across Japan on March 25, 2025, offering a fresh take on combining nutrition with skincare.

The Meiji W Skin Care Yogurt blends unique ingredients, including SC-2 lactic acid bacteria, collagen peptides, and sphingomyelin. 

According to Meiji, these components work together to shield skin from UV irritation and keep it hydrated. 

Priced at 156 yen (tax included), the 112g drinkable yogurt is crafted for convenience, appealing to consumers who value health-focused, easy-to-use products. 

“We designed this yogurt to meet the growing demand for solutions that support both nutrition and skin wellness.”

This launch taps into a rising awareness of skin health in Japan, driven by lifestyle shifts and environmental changes. 

With more people spending time outdoors, protection against UV exposure has become a priority. 

The product reflects a wider trend in the food industry, where everyday items are being infused with functional benefits. 

Meiji’s move aligns with consumer desires for goods that nourish the body while enhancing overall wellbeing.

Scientific backing adds weight to the yogurt’s claims. 

A report by Meiji highlights a study of 67 women aged 30-49, which showed that regular consumption raised the skin’s Minimal Erythema Dose, a key indicator of UV resistance.

Another trial with 94 women aged 20-50 found improved moisture in the skin’s outer layer, offering hope to those with dry skin. 

These results underline the role of research in building trust in functional foods.

The timing of this release is strategic, as Japan’s functional dairy market continues to grow. Health-conscious shoppers are driving demand for innovative products, and Meiji is positioning itself to lead this space. 

“Consumers today want more than just food, they want benefits they can feel.” 

The Meiji W Skin Care Yogurt joins a wave of products blurring the lines between nutrition and personal care. 

As awareness of ingredient benefits spreads, manufacturers face pressure to deliver transparent, effective options. 

With its latest innovation, Meiji is not only meeting this challenge but also setting a new standard for functional dairy in Japan, where skin health is increasingly in the spotlight.