Peak Milk unveils “Share Goodness This Ramadan” 2025 initiative in Nigeria

NIGERIA – FrieslandCampina WAMCO, the maker of Peak Milk, Nigeria’s leading dairy brand, announced the launch of its 2025 “Share Goodness This Ramadan” programme today. 

The initiative aims to bring nourishment, community support, and the spirit of sharing to Muslims across the country during the holy month of Ramadan.

Reported by industry sources, the programme is designed to reach over 50,000 consumers through a wide-reaching outreach effort. 

Peak Milk will engage communities in 100 mosques and 20 universities across Lagos, South-West, North-Central, North-East, and North-West regions of Nigeria. 

The company has developed a comprehensive plan to provide essential nutrition to support Muslims during their fasting period, ensuring they have the energy needed for spiritual reflection and devotion.

Mr. Olumide Olaokun, Brand Manager for Peak Milk, spoke about the initiative’s purpose.

“Ramadan is a sacred time of spiritual reflection, self-improvement, and heightened devotion. At Peak Milk, we recognize the importance of proper nourishment during this period to sustain our Muslim consumers through their fasting journey,” he said.

 He emphasized that the programme is not just about nutrition but also about inspiring kindness and generosity, values central to Ramadan.

According to a report by FrieslandCampina WAMCO, the “Share Goodness This Ramadan” campaign will feature a special challenge encouraging Nigerians to share acts of goodness with those around them throughout the month. 

The company will also collaborate with food bloggers and influencers to create nutritious Ramadan recipes tailored to the fasting season, blending Peak Milk’s dairy goodness with local culinary traditions.

Mrs. Moronke Adisa-Abayomi, Senior Brand Manager for Peak Milk, highlighted the broader vision of the initiative. 

“This year, we’re taking our Ramadan initiative beyond product consumption to truly connect with our Muslim consumers throughout their Ramadan journey,” she said. 

She added that Peak Milk is committed to supporting both physical well-being and the values of compassion that define the holy month.

The campaign will offer product sampling, special shopper deals, and digital engagement opportunities, encouraging consumers to share their Ramadan moments powered by Peak Milk.

Community-focused efforts will also play a key role, fostering a sense of togetherness. 

Muslims and Peak Milk consumers are urged to follow the brand’s social media platforms for updates and ways to join the planned activities.

Peak Milk, a household name in Nigeria for decades, remains dedicated to providing high-quality dairy nutrition. 

Produced by FrieslandCampina WAMCO Nigeria PLC, the brand continues to support healthy lifestyles through initiatives like this, strengthening its bond with Nigerian families. 

As Ramadan approaches, the “Share Goodness” programme promises to make the 2025 holy month memorable and meaningful for many.