Danone Southern Africa unveils Nutriday Orange-Pine Dairy Drink

The product campaign has already generated buzz, with families eager to experience the new flavor firsthand

SOUTH AFRICA – Danone Southern Africa is introducing its latest product, the Nutriday Orange-Pine Dairy Drink, a refreshing blend of orange and pineapple flavors combined with creamy dairy, targeting moms and families seeking a nutritious and tasty option.

This new addition to the Nutriday range is now available on store shelves across South Africa, offering a convenient 1.5-liter pack size ideal for household use.

The Nutriday Orange-Pine Dairy Drink is fortified with live cultures and 12 essential vitamins and minerals, including Vitamins A, D, E, and a range of B vitamins (such as B2, B6, and B12), as well as zinc and calcium.

According to Danone Southern Africa’s official product details, these nutrients are carefully selected to support everyday health, with a single serving providing approximately 15% of the daily recommended intake for these essential micronutrients.

This aligns with Danone’s mission to address nutritional deficiencies prevalent in South Africa.

According to the South African National Health and Nutrition Examination Survey, 43.6% of South African children under five suffer from Vitamin A deficiency, while 27.2% of the population lacks adequate zinc intake, both of which are critical for immune function and growth.

The inclusion of live cultures also supports gut health, a growing focus in nutritional science due to its link to overall well-being.

In South Africa, where malnutrition remains a challenge, such fortification is significant. According to the Global Nutrition Report, 27% of South African children under five are stunted due to chronic undernutrition, highlighting the need for accessible, nutrient-rich foods.

The Nutriday Orange-Pine Dairy Drink, with its fortified profile, offers a practical solution for families looking to boost their intake of key nutrients in a palatable format.

The launch comes as Danone Southern Africa continues to expand its Nutriday portfolio, reinforcing its reputation for quality and innovation.

Globally, Danone fortified 57% of its dairy, plant-based, and specialized nutrition volumes with vitamins and minerals in 2022, according to the company’s corporate website, a strategy mirrored in this regional offering.

The Nutriday Orange-Pine Dairy Drink builds on this legacy, providing a standout choice that combines flavor, nutrition, and sustainability.

Danone Southern Africa is inviting customers to share feedback on how the drink integrates into their daily lives, emphasizing its role as a family-friendly, health-conscious option in the South African market.

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