Dislog expands portfolio with acquisition of Venezia Ice & Bakery

MOROCCO – Moroccan conglomerate Dislog has taken another step in its rapid expansion by acquiring the popular Venezia Ice & Bakery brands along with the MCDF food manufacturing and preparation plant. 

Venezia, a well-known name in Morocco’s ice cream market, operates 45 stores nationwide and has built a strong reputation since its founding in 1999 by Sghir Bougrine. 

The brand is celebrated for its ice cream, sorbets, pastries, and artisanal bread, making it a valuable addition to Dislog’s growing portfolio.

Reported by industry sources, this acquisition strengthens Dislog’s foothold in the food sector, complementing its existing operations in hygiene and healthcare. 

Dislog is already a major player in Morocco’s fast-moving consumer goods (FMCG) market, distributing products for global giants like P&G, Nestlé, Mars, Kellogg’s, Beiersdorf, and British American Tobacco. 

With a network reaching approximately 72,000 outlets across the country, the company continues to solidify its position as one of Morocco’s leading distributors. 

According to a company statement, Dislog also runs a joint venture with Egyptian baked goods firm Edita, further expanding its regional influence.

This latest move follows a busy period of growth for Dislog. In early March 2025, Sanlam Maroc injected MAD150 million (US$15.5 million) into the company, acquiring a minority stake. 

A report by Dislog confirmed that the funds will support its healthcare division and fuel plans for international expansion. 

“This investment marks a significant milestone for us,” said a Dislog spokesperson. “It will help us grow stronger both locally and abroad.”

The Venezia acquisition is just one of several recent deals for Dislog. In November 2024, it purchased a 75% stake in Megaflex, a Moroccan medical device manufacturer. 

In September 2024, it secured 51% of Fromagerie de l’Atlas, a cheese producer.

Earlier moves in 2024 included the acquisition of the Sanicroix cleaning brand from Procter & Gamble in May and the French FMCG distributor BBW / Chef Sam in January. 

Looking back to 2023, Dislog acquired French jam and canned vegetable maker Cultures de France, CMB Plastique Maroc from Mutandis, and Africare, a producer of single-use medical products.

“We aim to diversify and strengthen our offerings,” a Dislog executive said.

The company’s aggressive expansion strategy has drawn attention from investors and competitors alike, positioning it as a key player in Morocco’s evolving business landscape. 

With its latest acquisition, Dislog shows no signs of slowing down as it continues to broaden its reach across industries and borders.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE