EGYPT – Symrise, a chemicals company that produces variety flavours and fragrances, has signed a contract for a 30,000 m² land plot in Giza, developed by Industrial Development Group (IDG) to build new facilities.
As indicated by the company, moving into site e2 on October 6th, the Industrial City of Giza will support it in executing its growth plans across Africa and the Middle East. It will also bring together production and innovation capabilities to advance collaboration.
Symrise operates through two technologically diversified production sites, an innovation centre, a Quality control lab, and sales & marketing offices, serving customers in more than 22 markets within its regional cluster and beyond.
By signing the contract, it will consolidate its facilities in Egypt at one location. This will improve business operations and communication efficiency across functions while creating a workspace that enables people to work closely together.
Ihab Rehab, Managing Director, North Africa. “This consolidation will support the consistent double-digit growth in Egypt as a destination market. On the other hand, it will also foster the development of the various markets in the AMETCA cluster served from Egypt.
“Thus, expanding production capacity and capabilities becomes a key success factor to ensure superior service to our customers across all markets.”
Lilian Regnier, President of Food & Beverage EAME, stated that growing and enhancing export expertise from Egypt were key priorities for Symrise as part of its EAME Supply Chain Strategy.
She explained that exports contributed to building a strong and flexible business model, supported by the company’s presence in over 22 markets, mainly across Africa and the Middle East.
The company further mentioned that this growth was driven by a localised and diverse portfolio of taste, nutrition, and health ingredients, well-represented production technologies, and an expert workforce that ensures reliable customer service.
Additionally, the site was connected to Symrise’s global raw material sourcing network, which guaranteed a safe and secure supply of raw materials into and from Egypt.
Sofiane Berrahmoune, Vice President of Market Cluster AMETCA, concluded, “We are attracting industry experts, deepening customer and consumer understanding, expanding production technologies, localising operations, building an agile supply chain network, and, above all, becoming known as an employer of choice.”
“These efforts will position Symrise as the market leader within the Food and beverage industry in Egypt and beyond.”
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