Lamipak report highlights key dairy trends for 2025

GLOBAL – A report by Lamipak TrendScope highlights the major trends shaping the dairy industry in 2025, emphasizing shifting consumer preferences, advancements in technology, and a growing focus on health and sustainability. 

According to the report, compiled by Lamipak’s Market Intelligence Team, the industry is undergoing a transformation that presents both challenges and opportunities for brands looking to align with evolving market demands. 

The research combines qualitative and quantitative methods, cross-referencing multiple data sources such as GlobalData and Innova Market Insight to ensure a comprehensive and balanced analysis.  

A central theme of the report is the increasing consumer emphasis on health and wellness. Consumers are more informed about the link between diet and overall well-being, driving demand for products that support immunity, longevity, and mental health. 

Transparency regarding ingredients and health claims has become a key expectation, with 62% of global consumers acknowledging that the health impact of a product influences their food and drink choices. 

“People are not just buying food; they are making lifestyle decisions,” the report states, underscoring the deep-rooted nature of this shift.  

Generational differences in health motivations further shape market dynamics. Younger consumers, including Gen Z and Millennials, prioritize fitness and proactive health habits, while older generations focus on longevity and managing chronic conditions. 

Understanding these preferences allows brands to develop targeted strategies that cater to different age groups and their specific nutritional needs.  

Clean-label products are gaining traction as consumers seek recognizable and natural ingredients. 

The report points out that 59% of global consumers pay close attention to product ingredients, with Gen X leading this trend. 

Products free from artificial chemicals, processed sugars, and unhealthy fats are perceived as healthier, reinforcing the demand for greater transparency and high-quality ingredients.  

Protein remains a dominant driver in the dairy sector, with 42% of consumers prioritizing “high in/source of protein” claims when purchasing dairy products. 

This trend has expanded across various product categories, from milk and yogurt to cheese and ice cream. 

Consumers increasingly associate protein with key health benefits, including cardiovascular health, weight management, and sustained energy. 

In addition to protein, low-fat claims continue to influence purchasing decisions, with 34% of consumers citing them as an important factor.  

Lactose-free dairy products are also gaining popularity, particularly among health-conscious consumers and those with lactose intolerance. 

The report highlights an opportunity for brands to enhance lactose-free products with added protein, catering to active individuals with higher nutritional needs. 

Vitamin and mineral fortification further contributes to dairy’s appeal, with manufacturers focusing on vitamins A and D to support immune health and overall well-being.  

Dairy products are positioned to play a key role in holistic health, offering benefits that extend beyond basic nutrition. 

Fortified milk enriched with mood-enhancing nutrients like Vitamin D, magnesium, and omega-3s is increasingly seen as a way to support both physical and mental well-being. 

The report notes that 57% of consumers actively sought to improve their mental health in the past year, reinforcing the importance of dairy products designed to promote overall wellness.  

Flavor innovation is another major trend, particularly among younger consumers. Gen Z exhibits a strong preference for unique and global-inspired flavors, pushing brands to experiment with new taste profiles. 

Packaging also serves as a crucial communication tool, providing transparency on nutritional content, ingredients, and sustainability practices. 

Brands are leveraging eye-catching designs and QR codes to engage consumers and build trust.  

Social media and influencer marketing continue to shape purchasing behaviors, especially among younger demographics. 

Platforms offer brands an opportunity to connect with consumers, showcase product versatility, and reinforce brand identity.

“Social media is the new supermarket aisle,” the report highlights, emphasizing its role in consumer engagement and decision-making.  

The evolving landscape of the dairy industry underscores the need for brands to stay agile and responsive to these emerging trends. 

With health consciousness, clean labels, protein demand, and digital engagement driving market shifts, companies that align with these factors are well-positioned for success in 2025 and beyond.