PlantBaby secures US$4M to expand Kiki Milk, launch grain-free version

USA – PlantBaby, a U.S.-based food tech startup, has secured US$4 million in a recent seed funding round aimed at expanding the reach of its plant-based Kiki Milk for kids. 

This brings the total investment in the company to US$10 million. 

According to the report, the funding was led by B2 Partners, with additional participation from Big Idea Ventures, Everywhere Ventures, X Factor Ventures, Women’s Equity Lab Silicon Valley, and Babylist. 

The company is set to use the new capital to accelerate innovation, expand retail distribution, and grow its team, including the launch of a grain-free version of Kiki Milk later this year.

The company, which has been experiencing consistent revenue growth, reached $4.8 million in revenue in 2024. 

In a statement to Green Queen, co-founders Alex and Lauren Abelin said, “With this funding, we’re expanding Kiki Milk’s retail distribution, accelerating innovation, and growing our team – all to bring better, healthier options to more households.”

PlantBaby’s flagship product, Kiki Milk, is a plant-based milk designed for children aged one and above, available in Original, Unsweetened, Chocolate, and Mac Nut flavors. 

These variants contain ingredients like oats, hemp seeds, pumpkins seeds, and coconut, as well as macadamia, cashews, and brazil nuts in the Mac Nut flavor.

The startup’s success can be attributed to its commitment to clean-label ingredients, catering to parents who are increasingly concerned about what they feed their children. 

“Parents today are more mindful than ever about the quality of ingredients they’re feeding their kids,” the Abelins noted.

 “They want real, whole-food nutrition – not empty fillers or hidden additives.” 

The company’s offerings are free from seed oils, gums, preservatives, and glyphosate residue, and contain added nutrients like calcium, magnesium, and iron.

The demand for healthy, clean-label food and beverages for children is growing, with the children’s food and drink market valued at US$138.8 billion in 2023 and expected to reach US$253.3 billion by 2033. 

“Plant-based milk is becoming increasingly important to kids’ nutrition as more families seek alternatives that align with health concerns, ingredient transparency, and allergies,” the co-founders emphasized.

PlantBaby has also ventured into the supplement space, exploring new products like shakes, smoothies, and nutritional supplements for children. 

“We’re exploring a grain-free option of Kiki Milk that would have protein and fat from nuts, and no oats or rice included,” the Abelins said. 

The company is also considering reintroducing its line of Kiki Butters, which use the same wholesome ingredients as Kiki Milk.