UK – Froneri, a global leader in the ice cream industry, has announced its acquisition of CRUFI, a renowned Uruguay-based family-owned company specializing in ice cream and frozen foods.
The deal, which received approval from the Uruguayan Commission for the Promotion and Defense of Competition on December 2, is expected to close by the end of the year, pending final terms of the acquisition agreement.
The move marks Froneri’s entry into the Uruguayan market as part of its strategy to strengthen its global footprint.
Froneri’s CEO, Phil Griffin, underscored the significance of the acquisition in advancing the company’s long-term vision.
“We are thrilled to welcome CRUFI into the Froneri family. Entering the Uruguayan market is a significant step in our journey to become the world’s best ice cream company,” Griffin said.
Griffin further emphasized that CRUFI’s existing management team will remain in place, ensuring continuity and leveraging local expertise to drive growth.
He pointed out that CRUFI’s unique position in the Uruguayan market aligns with Froneri’s commitment to consumer-centric innovation.
“Consumers are at the heart of what we do, and we are committed to investing in CRUFI’s local brands, products, and unique flavors that have delighted the market for years. We look forward to collaborating with the talented CRUFI team.”
For CRUFI, the acquisition represents an opportunity to scale its operations while preserving its heritage.
Andrés Juani, CEO of CRUFI, described the deal as a pivotal milestone for the company.
“Froneri’s success and global recognition in the ice cream industry speak volumes. This agreement is a milestone for CRUFI, offering exciting opportunities for the company and our team,” Juani noted.
Froneri’s entry into Uruguay reflects a broader trend of strategic acquisitions aimed at expanding its market presence.
Established in 2016 as a joint venture between Nestlé and R&R, Froneri operates in over 20 countries with revenues surpassing €5 billion annually and a workforce exceeding 12,000 employees.
The company’s focus on innovation, product quality, and operational efficiency has solidified its reputation as one of the fastest-growing ice cream manufacturers globally.
By acquiring CRUFI, Froneri gains a strong foothold in Uruguay’s competitive frozen dessert market while reinforcing its commitment to local brands.
The partnership is expected to bring mutual benefits, combining CRUFI’s established market presence and regional expertise with Froneri’s resources and global scale.
As the ice cream sector continues to grow worldwide, such strategic investments are poised to drive sustained business expansion and consumer satisfaction.
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