Marcel’s launches new frozen yoghurt flavour

SOUTH AFRICA – Marcel’s Frozen Yoghurt has unveiled its new Cookie Monster flavour, offering customers a creative and interactive experience this festive season.

According to the brand, customers can build their own Cookie Monster using special toppings for just R5 extra, adding an element of fun to the indulgent treat.

The launch comes with an enticing competition where customers stand a chance to win R5000 by tagging the brand in a photo of their creation. The competition runs until 12 January 2025, and customers can use any flavour for their entry.

The new release coincides with Marcel’s expanding footprint in South Africa. As reported by the company, its latest store has officially opened at Spar Groote Schuur, further strengthening its presence in key retail locations.

Since its establishment, Marcel’s has maintained a unique positioning in the market by offering premium, all-natural frozen yoghurt through an over-the-counter service model.

Nicole Westvig, managing director of Marcel’s, noted that the brand’s success stems from its unwavering commitment to quality and innovation.

“From the beginning, Marcel’s has prioritized premium, all-natural ingredients. This focus on integrity has earned us over 50 awards at the SA Dairy Championships, including the Qualité Award eight times,” Westvig said.

The company currently operates 26 corporate and franchised stores and distributes packaged retail products across seven African countries.

Marcel’s also manufactures private-label frozen yoghurt for major South African retailers, including Spar, Pick n Pay, and Checkers.

Beyond its outlets, the brand’s offerings have diversified to meet shifting consumer demands, with products such as frozen yoghurt cakes and preservative-free drinking yoghurts complementing its core range.

While seasonal products like frozen desserts face challenges due to changing consumer behaviors and the lingering effects of the COVID-19 pandemic, Marcel’s has remained resilient.

Westvig emphasized the importance of identifying growth opportunities amid economic strains, stating, “There is vast potential for national expansion, and we are actively exploring international markets.”

“In the past six months alone, we’ve opened two new franchised stores and acquired a second brand to compete in the ‘healthier choice’ food segment.”

Marcel’s strategic use of the franchise model has facilitated sustained growth, enabling reinvestment into production, product development, and targeted marketing initiatives.

With a reputation for consistency and quality, the brand continues to evolve its product offerings to meet modern consumer preferences.

Notably, its English Toffee flavour remains a bestseller, alongside staples such as Strawberry, Chocolate, and Vanilla.