EGYPT – Lamar Egypt proudly has appointed Amr Bishara as the new Chief Marketing Officer (CMO), marking a significant step in the company’s ongoing commitment to growth and innovation.
With a distinguished 17-year career in the fast-moving consumer goods (FMCG) sector, Amr brings a wealth of experience and expertise that aligns seamlessly with Lamar’s vision for expansion and creative excellence.
Amr’s professional journey includes pivotal roles in leading companies within the FMCG industry.
Before joining Lamar, he served as Marketing Director at Juhayna Food Industries for nearly four years, where he played a crucial role in strategic planning, brand development, and stakeholder management.
Prior to this, he held the position of Associate Marketing Director at Juhayna, focusing on analytical strategies and communication initiatives.
His tenure at Juhayna, spanning over eight years, was instrumental in enhancing the company’s market presence and developing robust marketing frameworks.
Amr also contributed to The Coca-Cola Company as a Brand Manager, honing his skills in brand positioning and market analysis over nearly three years.
Additionally, his early career at Orange Business Services provided him with a strong foundation in solution delivery and teamwork.
Lamar Egypt believes Amr’s extensive background in managing large-scale marketing operations and his strategic insights will be invaluable as the company continues to innovate and strengthen its position in the dairy and juice markets.
His appointment comes at a crucial time as Lamar looks to expand its product range and enhance its market share both locally and internationally.
Established in 1985 as Alexandria Agriculture Company, Lamar has grown from supplying raw milk to becoming a recognized brand for high-quality dairy and juice products.
Since launching its own branded milk in 2012, the company has focused on delivering products that meet international standards, emphasizing quality and transparency.
Lamar’s motto, “Straight from the farm to the pack,” underscores its commitment to maintaining control over every step of the production process.
The company has continuously expanded its portfolio, launching its juice range in 2013, followed by flavored milk, cooking, and whipping cream products in 2020.
Each product line reflects Lamar’s dedication to innovation, sustainability, and meeting evolving consumer demands.
Chairman Hany Talaat Mostafa reaffirmed Lamar’s mission, stating, “We are committed to providing the highest quality through attention to detail and staying aligned with global trends. Integrity is one of our core values; everything on the pack reflects what’s inside.”
As Amr Bishara steps into his role as CMO, Lamar anticipates leveraging his leadership to drive future growth, enhance brand loyalty, and reinforce its position as a leader in the dairy industry.
The company expressed excitement for Amr’s journey at Lamar and looks forward to a future shaped by strategic innovation and creative excellence under his leadership.
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