NEW ZEALAND – Otis and All Good, two of New Zealand’s leading oat milk producers, have merged to form a new business entity called Good & Humble, aiming to strengthen their market position and expand globally.
The merger will allow the brands to continue operating separately while leveraging their combined resources to scale up production, drive innovation, and support local oat growers.
The collaboration between the two companies is expected to enhance their ability to deliver on shared sustainability goals and local impact.
Faye MacGregor, General Manager of All Good, expressed excitement about the potential for growth, stating, “By uniting our brands, we’re building a stronger foundation to deliver on these promises, advancing our shared mission of sustainability and local impact.”
Founded in 2018 by Tim Ryan and Chris Wilkie, Otis has become known for its three oat milk varieties—Everyday, Chocolate, and Barista.
Initially faced with manufacturing challenges, Otis imported its oat milk from Sweden but recently partnered with Free Flow Manufacturing to establish New Zealand’s first large-scale oat milk factory in East Auckland.
This facility, with a capacity to produce 50 million liters annually, will support the company’s ambitious growth plans.
All Good, established in 2008 by Chris and Matt Morrison along with Simon Coley, initially focused on Fairtrade bananas before transitioning to plant-based milk in 2020.
Its product lineup includes Barista and Original oat milks, as well as Barista coconut milk. The company has seen strong growth, with a 71% increase in sales since 2021, totaling NZ$8 million in revenue for the year ending November 2023.
The merger aims to combine Otis’s focus on farm-to-table traceability and enzyme technology with All Good’s established export sales and distribution networks.
One of the main goals of Good & Humble is to capitalize on both companies’ global reach, particularly in Southeast Asia.
Otis already distributes products in Hong Kong, Indonesia, and Singapore, while All Good is present in cafés across South Korea, Singapore, Hong Kong, the UAE, and Saudi Arabia.
The merger will also allow All Good to expand its range of plant-based products and increase its customer value.
Tim Wilkie, co-founder of Otis, emphasized the strategic advantage of combining forces. “Uniting with All Good means we can play smarter and harder. Our NPD engine will be market-leading,” he said.
With the country’s high per capita dairy consumption and its status as the world’s largest dairy exporter, agriculture is responsible for half of New Zealand’s emissions, with a large portion coming from livestock methane.
While plant-based alternatives like oat milk are gaining traction, dairy remains deeply embedded in the national economy and consumer preferences.
However, Otis has capitalized on the growing demand for plant-based milk, with oat milk currently making up 41% of the local market, followed by almond, soy, and coconut milk.
The merger of Otis and All Good positions Good & Humble to meet the increasing demand for sustainable, high-quality alternatives to dairy while promoting New Zealand-grown oats.
With a shared vision for sustainability and innovation, Good & Humble is set to establish new industry standards and drive the global expansion of New Zealand’s oat milk sector, benefiting both local farmers and the environment.
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