Oatly partners McDonald’s Netherlands to launch plant-based milk options

NETHERELANDS – Oatly Group has teamed up with McDonald’s Netherlands to introduce its Barista Edition oat milk across all 264 McDonald’s outlets in the country.

This partnership aims to meet the growing demand for plant-based dairy alternatives in coffee, aligning with McDonald’s broader sustainability objectives.

Starting this month, customers can enjoy Oatly’s Barista Edition in their coffee, reflecting McDonald’s commitment to reducing its CO2e footprint. 

Christiaan van Doornik, General Manager of Oatly Benelux, highlighted the company’s mission to make plant-based swaps more accessible.

“Our partnership with McDonald’s helps drive this goal by making our product easily available for consumers across the Netherlands,” he said.

McDonald’s Impact Director, Dolly van den Akker, echoed this sentiment, emphasizing the company’s dedication to environmental stewardship.

“We continue to offer our guests more sustainable options, helping to reduce CO2e emissions. The introduction of Oatly Barista Edition meets the growing demand for plant-based coffee options,” she noted.

Earlier this year, Oatly expanded its reach in the U.S. through a partnership with Carvel, a well-known ice cream franchise.

Together, they launched a new line of non-dairy frozen desserts,  available in nearly 300 Carvel locations across 18 states. These products aimed to consumers with dairy allergies or dietary restrictions, as well as those seeking plant-based indulgences.

The menu featured items like Oatly Strawberry Soft Serve, Cookies & Cream Scooped, and Chocolate Peanut Butter Scooped.

Additionally, Flying Saucer Sandwiches and Frozen Dessert Cakes made with Oatly to offer classic Carvel favorites in a dairy-free form. Some locations included exclusive flavors such as Mint and Cold Brew Soft Serve.

Jim Salerno, Chief Brand Officer at Carvel, expressed enthusiasm about the partnership.

“As The Original Soft Serve, we want to ensure guests enjoy the classic flavors and nostalgia of Carvel while we continue to innovate. Oatly brings an exciting, plant-based twist to our menu that we know our guests will love,” he stated.

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