Pure Ice Cream to boost production capacity by 300% with new Dubai factory

UAE – Pure Ice Cream, the owner of the Kwality brand, is embarking on a major expansion project with the construction of a new factory in Dubai Industrial City, set to boost its production capacity by 300%. 

The new facility, expected to be fully operational in 2026, will sit on a 246,000 square-foot plot and cover 160,000 square feet. 

The company is investing US$21.7 million in this ice-cream factory, which will significantly increase its output to 30 million litres annually. 

The project is anticipated to create 300 new jobs and will serve markets beyond the UAE, targeting the wider Gulf Cooperation Council (GCC) region, the US, Africa, and Southeast Asia.

The Kwality brand has long been a prominent name in the ice-cream sector, both in India and the UAE. 

While Kwality Wall’s is a well-known brand in India, now owned by Hindustan Unilever, Pure Ice Cream has maintained the Kwality brand’s legacy in the UAE since 1977, when it launched its first dedicated ice-cream factory. 

Over the years, the Kwality ice-cream line has expanded its distribution to over 8,000 retailers in the UAE, and the brand is highly regarded in the region.

In addition to ice cream, Pure Ice Cream produces frozen vegetables, paneer, and packaged rice under the Kwality brand. 

With the new factory in Dubai Industrial City, the company plans to enhance its production capabilities to meet the growing demand for its products in the GCC and export markets like Tanzania and Ethiopia. 

By increasing its output and improving efficiency, Pure Ice Cream aims to strengthen its position as the largest private-label ice-cream supplier in the GCC.

Vikram Seth, managing director of Pure Ice Cream, highlighted the strategic importance of the new facility, noting its proximity to key transport networks. 

This location will enable the company to capitalize on new business opportunities and efficiently manage larger production volumes. 

Seth also emphasized that this investment underscores Pure Ice Cream’s commitment to supporting the UAE’s status as a hub for food and beverage innovation.

Dubai Industrial City, where the new factory will be located, is part of the Tecom Group and houses more than 300 factories, including those operated by global companies such as Unilever and A.P. Moller, the parent company of the Maersk shipping giant. 

The food and beverage zone within the industrial complex is a key element of Dubai’s strategy to enhance local production and contribute to the UAE’s National Food Security Strategy 2051.

Saud Abu Alshawareb, executive vice president of Tecom, stressed the importance of self-sufficiency in the food and beverage sector, stating that it is a necessity for future economies. 

He pointed to the launch of Pure Ice Cream’s new facility as a tangible example of the UAE’s efforts to secure its food supply chain and support local production capabilities.

With this major investment, Pure Ice Cream is positioning itself to meet the growing demand for ice cream and other frozen products across various international markets while contributing to the UAE’s long-term goals for food security and economic diversification. 

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