USA – Lifeway Foods, a manufacturer of fermented dairy products, has introduced ten exciting new flavors to its single-serve organic kefir lineup, expanding its Flavor Fusions range.
The new lactose-free kefir options include Pink Dragonfruit, Passionfruit Lychee, Hot Honey, Guava Jackfruit, Coconut Pineapple, Pistachio Rose Vanilla, Grapefruit Elderflower, Wild Blueberry Lavender, Taro Ube Latte, and Matcha Latte.
According to the company, these flavors are designed to provide high-quality bioavailable nutrients, including protein, calcium, and 12 live and active probiotic cultures.
“We’re thrilled to bring bold, innovative flavors in an on-the-go format that customers can make part of their busy lives,” Julie Smolyansky, the company’s CEO said.
“The inspiration for these creations comes from popular trends in the hospitality industry and social media, aiming to appeal to consumers looking for convenience and unique taste experiences.”
The new kefir products are set to be shipped to independent and specialty stores across the country, with Lifeway also announcing its expansion into the South African market.
For the first time, Lifeway’s kefir and ProBugs products will be available in South Africa through independent retailers and health food stores, with initial placements planned at established retail chains like Pick n Pay and Shoprite.
Smolyansky highlighted Lifeway’s strategic approach to global expansion, noting, “Lifeway is taking a thoughtful approach to global expansion and seeking out markets that are primed for success and can be accessed without major capital investment.”
This move aligns with data from Global Market Insights, which projects the global kefir market will grow at a compound annual growth rate (CAGR) of over 6.3%, reaching US$4.9 billion by 2032.
In South Africa, there is a growing interest in kefir, with both artisanal and larger-scale producers entering the market.
Local dairy farms are adding kefir to their product lines, reflecting a broader global trend toward sustainable and healthy food production, especially in emerging markets.
In related news, Danone has made a bid to acquire all outstanding shares of Lifeway Foods, offering US$25.00 per share in cash.
This offer represents a 59% premium over Lifeway’s average price of US$15.74 over the past three months, valuing the company at approximately US$283 million based on its current stock price of US$21.50.
Danone currently holds a 23.4% minority stake in Lifeway and aims to solidify its position in the burgeoning kefir market.
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