Chobani introduces high protein Greek Yogurt line

USA – Chobani, known for its Greek yogurt, oatmilk, and creamers, has launched a new line of high-protein products to cater to consumers’ growing demand for protein-rich foods. 

The Chobani High Protein offerings include both Greek yogurt cups and drinks made with natural ingredients, real fruit, and no added sugar.

Each Chobani yogurt cup contains 20 grams of protein, while the protein drinks vary, providing 15, 20, or 30 grams of protein per serving, depending on the product. 

According to the company, all options are lactose-free and do not include protein powders, concentrates, or preservatives. 

Niel Sandfort, Chobani’s chief innovation officer, noted the broader trend of high protein, lower sugar foods moving beyond the fitness community to mainstream consumers. 

“As consumers seek more functional foods to meet their goals, Chobani High Protein products deliver an affordable, tasty solution with dynamic flavors,” he said.

The new Greek yogurt cups will be available in six flavors: Vanilla, Strawberry Kiwi, Mango, Raspberry Lemon, Cherry Berry, and others. 

The protein drinks will be offered in three sizes; 7 oz with 15 grams of protein, 10 oz with 20 grams, and 14 oz with 30 grams of protein. Flavor options for the drinks include Strawberries & Cream, Tropical Punch, Mixed Berry Vanilla, and Vanilla Ice Cream.

Chobani plans to launch the high-protein yogurt cups at retailers nationwide in November, with the drinks set to debut in January 2025. 

This introduction comes after Chobani’s strategic shift to focus on its core yogurt business, which exceeds US$1 billion in sales.

The company previously launched Chobani Creations, a dessert-inspired Greek yogurt, to expand its product range beyond traditional breakfast options. 

This line built on the success of Chobani Flip, which allows consumers to mix yogurt with various ingredients for a snack option.

Despite some past challenges with new product launches, Chobani has seen significant growth in its yogurt segment, outperforming the broader market. 

In the last 52 weeks, Chobani’s yogurt sales grew by 11.6%, compared to 9.9% for the overall yogurt category. 

The new products feature the brand’s hallmark of using real fruit and natural ingredients, while each container also includes 10 grams of protein and billions of probiotics.

Notably, Chobani’s new packaging will be clear for the first time, enhancing the visual appeal of the product. 

The innovative packaging allows consumers to see the layers within, such as coffee yogurt atop chocolate compote in the new Mocha Tiramisu flavor.

Chobani has built a strong reputation for innovation since its debut in 2007, primarily with its less sugary Greek yogurt. 

However, the company has also faced setbacks, discontinuing some products, like ultra-filtered dairy milk and its plant-based yogurt offerings, to focus resources on more successful categories.

Subscribe to our food and agriculture industry email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE