NETHERLANDS – Arla Foods Ingredients (AFI) has launched a new campaign to inspire dairy manufacturers to develop innovative high-protein products, aligning with shifting consumer priorities around protein consumption.
According to the dairy supplier, while over 40% of consumers worldwide regard protein as the most important ingredient in their diet, the narrative is evolving.
“Health-conscious shoppers are no longer just focused on protein quantity, but also its nutritional quality,” the company noted.
This growing emphasis on high-quality, complete proteins is reshaping product development across the dairy sector.
However, manufacturers face challenges related to differentiation, processing, taste, and texture in high-protein product formulations.
The new campaign, titled *‘Go High in Protein’, highlights Arla Foods Ingredients’ patented **Nutrilac® ProteinBoost* range.
These microparticulated whey proteins are rich in essential amino acids and are designed to overcome the technical hurdles that manufacturers face, allowing them to create high-protein dairy products with superior taste and texture.
Central to the campaign is a virtual protein seminar featuring expert presentations and a *‘Test your protein knowledge’* quiz, designed to engage industry stakeholders and inform them about the latest trends in protein innovation.
The seminar also showcases five new product concepts featuring the Nutrilac® ProteinBoost range.
Among the product concepts are two new ambient products: a spoonable yoghurt and a drinking yoghurt, both of which require no refrigeration.
The ambient drinking yoghurt recently won a *World Dairy Innovation award* for best manufacturing/technology innovation, demonstrating its potential for convenience, long shelf life, and easier transportation — key factors in appealing to modern consumers.
The other three product concepts include a 10% protein ice cream, a high-protein non-fat drinking yoghurt with fruit, and a 12% protein spoonable yoghurt, each designed to offer a high-quality protein source while delivering an appealing taste and texture.
Claus Bukbjerg Andersen, Senior Category Manager at Arla Foods Ingredients, emphasized the campaign’s goal of supporting manufacturers as they navigate the evolving protein landscape.
“The high-protein trend is as powerful as ever, but it’s evolving. Consumers now want high-quality, complete proteins – and they want them in products with masses of appeal. Our aim is to make it as easy as possible for manufacturers to meet these dual needs,” he noted.
“Through *‘Go High in Protein’*, Arla Foods Ingredients demonstrates how its Nutrilac® ProteinBoost solutions can help dairy producers stand out in an increasingly competitive market.”
By addressing both the nutritional demands of consumers and the practical challenges of production, the company hopes to empower manufacturers to deliver innovative, high-protein products that resonate with health-conscious shoppers worldwide.
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