Müller Yogurt & Desserts partners Myprotein to launch high-protein yogurts, desserts

USA – Müller Yogurt & Desserts has teamed up with Myprotein, a leading nutrition brand, to create a new range of high-protein yogurts and desserts.

The collaboration seeks to capitalize on the growing demand for convenient, protein-rich products, as health-conscious consumers increasingly look for nutritious options that fit their active lifestyles.

The high-protein segment within the chilled yogurt and potted desserts category is growing at a rapid pace, far outpacing the overall market.

By addressing common shopper concerns, such as taste and product accessibility, Müller and Myprotein aim to drive further growth in the protein category.

According to the companies, both brands bring their expertise to the table: Müller is renowned for its delicious dairy products, while Myprotein is a trusted name in the sports nutrition world.

This new range is designed to meet the needs of consumers who want both indulgence and health benefits. It includes products that are not only high in protein but also low in fat, providing a perfect balance between taste and nutrition.

Additionally, the range is HFSS-compliant, which means it meets the government’s health guidelines, further appealing to consumers who prioritize healthier choices.

Richard Williams, CEO of Müller Yogurt & Desserts, emphasized that the collaboration is the result of extensive research into what shoppers want from protein products.

He acknowledged that many consumers are intimidated by the positioning of some protein products, which often focus on elite athletes.

“The goal of the partnership is to make protein-rich products more approachable and appealing to a broader audience, without compromising on taste or nutritional value,” he noted.

For Myprotein, the collaboration highlights a step in their mission to make high-quality nutrition accessible to everyone.

Neil Mistry, CEO of THG Nutrition (which owns Myprotein), highlighted the importance of broadening the appeal of protein products.

He noted that protein is increasingly embraced by everyday consumers, not just athletes, as part of a balanced diet. This partnership with Müller helps bridge the gap between sports nutrition and mainstream dairy products.

In addition, Vicky Morgan, Category Lead – Health at Müller Yogurt & Desserts, noted about the potential of the collaboration to transform the chilled yogurt and potted desserts health category.

She highlighted the ongoing efforts to revitalize the Müller brand with health-conscious innovations, positioning the company as a leader in the growing protein segment.

“With the new range hitting stores soon, Müller and Myprotein are poised to make a significant impact in the protein category, appealing to a wide range of consumers looking for convenient, nutritious options.”

Subscribe to our food and agriculture industry email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE