SRI LANKA – Browns Pharmaceuticals has teamed up with DFCC Bank PLC and Market Oriented Dairy (MOD) through the ‘Kiri Wyawasabhiman’ Loyalty Programme to support the growth of Sri Lanka’s dairy sector.
The partnership is designed to assist dairy entrepreneurs nationwide by providing them with essential products, services, and financial support, while offering a range of concessions and customized financial products.
The collaboration integrates Browns Pharmaceuticals’ extensive 150-year legacy and island-wide network with DFCC Bank’s specialized expertise in MSME (Micro, Small, and Medium Enterprise) financing and MOD’s industry credibility.
The synergy aims to create a comprehensive support system for dairy entrepreneurs, helping them overcome challenges and foster business growth.
Under the new initiative, DFCC Bank will offer exclusive benefits through its MSME scheme. These benefits include special interest rates, flexible payment schemes, and discounts on pharmaceuticals and machinery from Browns Pharmaceuticals.
Additionally, the scheme will provide capacity development programs, delivering a holistic 360-degree solution to nurture business expansion.
Mangala Wijesinghe, Cluster Chief Operating Officer – Pharmaceuticals, Consumer & Integrated Engineering Solutions at Browns Group, highlighted the significance of this partnership.
“This dynamic collaboration with DFCC Bank and MOD aligns with our vision of amplifying Sri Lanka’s dairy sector. Our commitment is to offer long-lasting and impactful solutions that drive the market’s growth and sustainability.”
HNB PLC Partners with Wonrich Dairy to Enhance Sri Lanka’s Dairy Sector
In a separate development, HNB PLC has announced a strategic partnership with Wonrich Dairy (Pvt) Ltd under its Value Chain Financing Initiatives.
This collaboration aims to empower dairy farmers by offering tailored financial solutions, technical assistance, and essential resources to enhance their farming practices and overall productivity.
“Our collaboration with Wonrich Dairy reflects our commitment to uplifting Sri Lanka’s dairy farming community,” Rajive Dissanayake, DGM of SME and Micro Finance at HNB, said.
“By providing innovative financial solutions and support, we aim to catalyze growth and development within the agricultural and animal husbandry sectors.”
Key benefits of this partnership include customized financial products that enable farmers to invest in modern farming techniques and equipment, as well as comprehensive training programs and technical support.
The initiative will facilitate access to high-quality inputs such as feed, veterinary services, and breeding stock. Additionally, it will create a robust value chain that supports farmers from production to market, ultimately enhancing their income and sustainability.
“Through this partnership with HNB, we are working towards cultivating a sustainable and prosperous future for Sri Lanka’s dairy farmers,” Wonrich Dairy MD/CEO R.M. Ratnayake noted.
“We are confident that this collaboration will drive positive transformation within the dairy industry, benefiting thousands of farmers and elevating the sector as a whole.”
The initiative is set to involve over 12,500 dairy farmers from various regions across Sri Lanka. The program will feature workshops and training sessions conducted by agricultural experts and industry professionals, focusing on modern dairy farming techniques and business management.
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