Nestlé launches paper-based packaging innovations to drive sustainability

GLOBAL – As part of its ongoing commitment to sustainable packaging solutions, Nestlé has introduced several paper-based innovations across its major brands.

These developments are part of the company’s broader strategy to reduce plastic use and enhance recyclability.

In the United States, Nestlé has unveiled new paperboard canisters for its Vital Proteins brand, resulting in a significant 90% reduction in plastic compared to previous packaging.

This innovation, developed by experts at the R&D center for Nestlé Health Science in Bridgewater, New Jersey, in collaboration with external partners, features a proprietary coverlid that is both rigid and tight.

The design ensures easy opening and closing, while also being leak-proof, spill-proof, and durable enough for everyday use.

Nestlé’s global R&D network is actively working with external partners and suppliers to create the next generation of high-barrier paper packaging solutions.

These efforts aim to expand the use of paper-based packaging across various product categories, ensuring that even products sensitive to external factors like oxygen, temperature, and moisture are well-protected.

Gerhard Niederreiter, Head of Nestlé’s Institute of Packaging Sciences, emphasized the importance of tailoring packaging to the specific needs of each product.

 “When developing paper packaging, we consider each product’s sensitivity to external elements such as oxygen, temperature, and moisture,” he explained.

“Starting with less sensitive products, Nestlé’s paper packaging journey began in confectionery, including Smarties and KitKat, and is now advancing to product categories such as coffee, which require higher barrier protection.”

In the United Kingdom, Nestlé recently launched a high-barrier paper refill pack for Nescafé. This innovative packaging allows consumers to refill their glass Nescafé jars at home without compromising product freshness or quality, while reducing packaging weight by 97%.

The paper packaging is also recyclable within the local paper waste stream.

Similarly, the Nescafé Cappuccino range in Europe now features new packaging with a paper body instead of the previous plastic can. This fully recyclable packaging is available in various product varieties across Europe.

Axel Touzet, Head of the Coffee Business Unit for Nestlé, highlighted the challenges in redesigning packaging for coffee due to its sensitivity to oxygen and humidity.

“This is why redesigning packaging for this product category requires additional efforts to ensure we can safeguard product freshness and quality with science-based and sustainable solutions,” Touzet noted.

These cross-category packaging innovations reflect Nestlé’s commitment to its 2025 sustainability goal of designing 95% of its plastic packaging for recycling and reducing the use of virgin plastic by one third.

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