Fan Milk PLC transforms street vendors into full-time agents in Ghana

GHANA –  Fan Milk PLC, a top dairy and beverage company, has sponsored ten street vendors to become full-time agents, aiming to create sustainable jobs within its value chain.

This initiative is a key component of the company’s “Project Sankofa,” which seeks to rekindle the enthusiasm surrounding Fan Milk products that has been building for the past 64 years.

The company has also introduced the “Right to Dream” Award Scheme, specifically designed to reward loyal street vendors whose hard work has significantly contributed to placing Fan Milk’s brands into the hands of consumers across Ghana.

This initiative aligns with the ambition of Fan Milk’s parent company, Danone, particularly its Danone Impact Journey pillar of “Thriving with its People & Communities,” by equipping and empowering individuals with the skills and capabilities needed for the future.

Lionel Parent, Managing Director of Fan Milk PLC, emphasized the importance of personal engagements to understand the business needs of its commercial partners during an event with agents across the country.

“We are happy to bring back pride in our vendors and agents, who have been the key drivers of our business growth. For the first time, we have identified and rewarded ten street vendors by elevating them to the Agent category, making them business owners,” he said.

“By providing financial support and logistics, we are helping them become independent agents. This confirms our heritage as a brand that grows alongside its partners. This is just the beginning of our plans to bring back pride through strategic engagements.”

Agartha Baidoo, the first female to win the 2024 “Right to Dream” Award, has successfully transitioned from a street vendor to an agent after five years.

She expressed her heartfelt appreciation for the empowering initiative that supports her dream to earn more income and support her family.

“As a street vendor, it has always been my dream to save enough and own a shop. This support from Fan Milk is a dream come true. I am excited and encouraged because selling Fan Milk products has been my only business for so many years,” she said.

In the past two months, Fan Milk PLC has engaged with over 555 agents nationwide and 1,200 vendors in Accra to gain insights into their challenges.

This initiative is designed to foster sustainable employment, preserve the brand’s heritage, and deliver refreshing snacks to valued customers.