Giraf Macadamia launches new dairy-free range in South Africa, UK

SOUTH AFRICA – Giraf Macadamia, a South African player in macadamia production, has announced the launch of their new range of Giraf macadamia drinks in South Africa and the UK.

According to Philip Moufarrige, Managing Director of Giraf Macadamia and Ambermacs, the product range is produced from macadamia sourced from local growers and packaged in 100% recyclable materials.

“Made from the finest South African-grown macadamias, Giraf Macadamia drink meets the growing demand from conscious consumers seeking tastier, healthier, sustainably sourced milk alternatives,” he noted.

“The Giraf brand was designed to stand out on the shelf and be as distinct as the product inside — something you can’t help but pick up and examine to find out more.”

Ambermacs is initially produced as a premium nut paste in South Africa and shipped to Italy for processing into milk using the UHT method. The final product is aseptically packaged in eco-friendly Tetra Pak cartons and has an impressive one-year shelf life.

Giraf Macadamia Milk contains 3% macadamia nuts, higher than many almond milk brands in South Africa. Plans are underway to increase this to 4% by collaborating with a local factory, enhancing the flavor and texture.

Macadamias are known for their exceptional nutritional profile. They offer a rich, creamy taste and are packed with essential nutrients and healthy fats.

According to the company, the milk is naturally lactose-free, gluten-free, and low in sugar, catering to those with dietary restrictions or seeking a nourishing alternative to dairy.

As plant-based milk alternatives become more prevalent in South Africa, they are becoming competitively priced with traditional dairy, driven by rising dairy costs.

According to ProVeg South Africa Director Donovan Will, the local market for these products is increasing for two reasons. First, South Africans care about their health, the environment, and how animals are treated, so he believes that if there are good-tasting options that offer benefits in these areas, consumers will opt for them.

Secondly, companies are making these products more accessible, where most significant retailers carry multiple plant-milk options, and restaurants and coffee shops are embracing the possibilities, too.

In response, major companies have opted for that route to produce innovative products such as the Giraf Macadamia drink range, which consists of the Original Macadamia drink, the Giraf Macadamia drink with oats, and the Giraf Macadamia drink with vanilla.