Oats transform plant-based beverage market, Tirlán predicts growth

GLOBAL – The plant-based beverage industry is undergoing a profound transformation, with oats emerging as a game-changer in the quest for healthier and more sustainable alternatives.

Bolstered by growing health consciousness and environmental considerations, the rise of oat-based beverages is reshaping consumer preferences and driving innovation in beverage formulations worldwide.

Tirlán, a leading player in the plant-based beverage sector, sheds light on the driving forces behind this paradigm shift.

According to Kevin Honan, head of market research and insights at Tirlán, health reigns supreme as the primary motivator for consumers opting for alternative dairy milks, closely followed by taste preferences.

Notably, he noted that there’s a discernible demand for flavored drinks within the category, reflecting evolving consumer palates and preferences.

In addition, Yvonne Bellanti, Tirlán’s category manager for plants, echoed forecasting a bright future for plant-based beverages, underpinned by a relentless focus on health and taste.

“Consumers can anticipate a plethora of nutritious and flavorful beverages, spanning meal replacements, breakfast drinks, and snack smoothies, prominently displayed in supermarket aisles.”

Moreover, indulgent options like plant-based liqueurs are poised to gain traction, catering to diverse consumer inclinations. Central to this narrative is the remarkable ascent of oats as a favored ingredient in plant-based beverages.

Avril Collins, ingredients marketing manager at Tirlán, underscores oats’ natural appeal and nutritional prowess, making them a preferred choice for health-conscious consumers.

Recognized for their high fiber content and digestive health benefits, oats bridge the nutritional gap and offer a practical solution to consumers seeking cleaner label alternatives.

Bellanti emphasized oats’ sensory attributes, citing their creamy texture, subtle flavor, and versatility as key drivers of their widespread acceptance.

Whether as a dairy alternative in oat milk or an ingredient in specialty coffee drinks, oats elevate the quality and appeal of beverages, imparting a satisfying drinking experience.

Beyond traditional breakfast fare, oats are charting new territories in the wider market landscape. Bellanti envisions a myriad of untapped possibilities, including oat-based dairy hybrids and indulgent treats like oat ice creams and desserts.

Savory recipes for oats, along with their integration into snacks, bars, and nutritious beverages, underscore oats’ versatility and adaptability across diverse consumption occasions.

As Tirlán continues to innovate and expand its oat ingredients offering, the future of plant-based beverages appears promising.

With oats at the helm of this culinary revolution, consumers can expect a tantalizing array of options that marry taste, nutrition, and sustainability, redefining the beverage landscape for generations to come.

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