All Things Butter secures US$2.78M in seed funding round

UK – All Things Butter, a British butter brand launched just six months ago, has successfully closed a seed funding round, raising £2.2 million to support its rapid expansion.

Led by co-founder Toby Hopkinson and advisor Gavin Youll, the funding round attracted investments from private equity firm Access Industries and consumer-focused investment firm Active Partners, among others.

The brand, which has already made significant strides with successful launches in major UK retailers such as Sainsbury’s, ASDA, and Ocado, plans to utilize the funding to further expand its presence in national retailers and establish an international supply chain.

The investment round also saw continued support from Hollywood producers Josey McNamara and Thomas Ackerley, further highlighting the brand’s appeal beyond the food industry.

This latest funding round follows a pre-seed funding round in September 2023, indicating the continued confidence in All Things Butter’s growth potential.

Alongside expanding its distribution network in the UK, the brand is set to tap into American and Middle Eastern markets with its international supply chain.

In additon, the company aims to expand its  diverse product portfolio which includes flavors like Salted, Unsalted, Garlic & Herb, and Chilli, aiming to showcase the versatility of butter to consumers.

Notably, the brand is committed to supporting British farmers through its revenue pledge to the Royal Agricultural Benevolent Institution (RABI).

Manufactured at a plant in Somerset, the brand repersentatives highlighted  the products heritage and quality, sourcing its ingredients from Brue Valley Farm, a family-owned farm with a long history of butter production.

Expressing his gratitude for the continued support, Toby Hopkinson, co-founder of All Things Butter, emphasized the brand’s mission to bring heritage butter to modern consumers and elevate everyday eating experiences.

“At only six months since launch, we are incredibly grateful for the commitment from our new and existing investors which will allow us to accelerate our journey even further,” he said.

“We have a clear mission to bring heritage butter to modern foodies, showcasing that great butter can elevate everyday eating and even hold nutritional value. We have an exciting year ahead for All Things Butter, so watch this space.”

Since its launch in November 2023, All Things Butter has made a significant impact in the market, selling nearly 250,000 blocks of butter.

With its unique approach to butter production and commitment to supporting British farming, the brand aims to disrupt the traditional dairy industry and carve out a niche in the market.

With its recent in-store listings in prominent supermarkets and partnerships with various retailers, including Ocado, Planet Organic, and GoPuff, All Things Butter is set  for further growth and success in the coming months.

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