Almond Breeze to exit Australian supermarkets citing lack of competitiveness

AUSTRALIA – A globally popular almond milk brand, Almond Breeze, is set to disappear from shelves in Australian supermarkets after its parent company, Blue Diamond Growers, announced its decision to exit the market.

The move comes as the almond milk range is deemed “no longer competitive or profitable” Down Under, according to a notice issued by the company on April 1.

“Blue Diamond Growers appreciates and values our customer and business relationships in Australia and New Zealand,” the notice read.

“However, Blue Diamond has come to a crossroads where the product offerings are no longer competitive or profitable”.

Almond Breeze products, including one-litre cartons of various flavours such as Original, Unsweetened, Extra Creamy, Barista, Home Barista Blend, Chocolate, and Vanilla Unsweetened, will be discontinued in Woolworths, Coles, and other national retailers once existing stock is depleted.

Blue Diamond Growers expressed appreciation for its customer relationships in Australia and New Zealand but highlighted the need to focus on more lucrative territories.

While the decision may inconvenience consumers, the company aims to redirect its attention to markets where Almond Breeze maintains its position as the top almond beverage.

“While we regret any inconvenience this announcement may cause, we are eager to focus our attention on other territories where Almond Breeze remains the #1 almond beverage with a dedicated consumer base.”

Woolworths and Coles have acknowledged the impending exit of Almond Breeze products and will continue selling them until stocks run out.

In addition, the company, along with its licensee GC Brands, plans to sell the remaining inventory to retailers until depletion to facilitate future planning.

“We intend to sell the remaining inventory held by our licensee, Grocery Corporation Pty Ltd, trading as GC Brands, and various retailers until stock is depleted to allow for future planning by our customers,” the company stated.

“Blue Diamond Growers appreciate and value our customer and business relationships in Australia and New Zealand; however, Blue Diamond has come to a crossroads where the product offerings are no longer competitive or profitable.”

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