GLOBAL – According to a recent report by DataHorizzon Research, the global whey protein market is expected to witness significant growth, reaching a value of US$ 16.8 billion by 2032, up from US$ 6.2 billion in 2022, at a compound annual growth rate (CAGR) of 10.6%.

The report shows that Whey protein, derived from the liquid portion of milk during cheese production, is gaining traction due to its numerous health benefits and applications.

According to the Cleveland Clinic report, Whey protein offers a range of advantages, including high nutrient and protein content, which makes it popular among fitness enthusiasts and individuals seeking muscle-building and strength enhancement.

“Its rich antioxidant and nutritional properties also make it beneficial for infants, supporting healthy growth and development,” it highlighted.

“Comprising various proteins such as beta-lactoglobulin, immunoglobulins, alpha-lactalbumin, and lactoferrin, the report notes that whey protein is a functional food with immune-enhancing properties.”

Whey is obtained as a by-product during cheese manufacturing and undergoes filtration and drying processes to obtain a powdered form, making it convenient for consumption and integration into various products.

Data from DataHorizon revealed that the rising demand for whey protein is attributed to several factors, including the increasing awareness of healthy lifestyles, growing gym culture, and rising disposable incomes.

As individuals, especially younger generations, prioritize fitness and wellness, the consumption of whey protein as an energy booster and muscle-building supplement is witnessing a surge.

Moreover, the adoption of social media and the influence of fitness trends contribute to the growing preference for whey protein.

Parents are also incorporating whey protein into their children’s diets for healthy growth, further driving market growth.

Whey protein finds applications in dairy products, beverages, confectionery, and ready-to-eat foods, catering to the evolving dietary preferences and on-the-go consumption habits of consumers,” the report noted.

However, concerns regarding overconsumption and potential health hazards, such as nausea and headaches, pose challenges to market growth.

To address these concerns and meet diverse consumer preferences, companies are investing in research and development to develop innovative whey products.

Additionally, the rise of veganism has led to the introduction of plant-based protein alternatives, such as pea and soy protein, catering to the needs of the vegan population while expanding market opportunities.

Despite challenges, advancements in processing technology and ongoing product innovation are expected to sustain the growth momentum of the whey protein market, driven by its nutritional benefits and versatile applications across various industries.

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