USA – Fonterra, the New Zealand-based cooperative, is capitalizing on the rising trend of ‘proteinification’ sweeping the United States with its range of New Zealand-made protein products.

Partnering with key players like Premier Nutrition Company (PNC) in the US dairy ingredient market, Fonterra is making significant strides to meet the increasing demand for protein-rich options among American consumers.

In 2023, PNC, known for its Premier Protein brand leading the US market in ready-to-drink and convenient nutrition categories, witnessed remarkable growth with a 25% increase in net sales and a 32% expansion in distribution points, further solidifying Fonterra’s position in the US market.

Richard Allen, President of Fonterra’s Atlantic region, underscores the exceptional opportunities in the US market driven by the ‘proteinfication’ trend, which extends beyond traditional health aisles to encompass various grocery segments.

Fonterra supplies dairy protein ingredients across popular categories like ready-to-drink beverages, protein powders, and snacks, with a focus on high-protein snack bars, which reached a retail value of US$2.8 billion last year.

Fonterra’s commitment to delivering high-protein solutions with functional benefits, sensory appeal, and environmental sustainability is evident through strategic partnerships and investments in research and development.

By leveraging New Zealand’s reputation for manufacturing high-quality protein products, Fonterra aims to lead the global dairy industry sustainably while meeting evolving consumer preferences.

Allen emphasizes Fonterra’s role in enhancing product palatability without compromising nutritional value, ensuring consumers enjoy both taste and health benefits.

In addition, he noted the evolution of the protein market from niche athlete-focused products to mainstream everyday applications, particularly in healthy snacking and indulgence categories.

With robust growth in Fonterra’s Atlantic region, driven by strategic pillars of New Zealand milk, sustainability, and innovation, Allen remains optimistic about the company’s future amidst sustained demand for value-added dairy ingredients in the US market.

Subscribe to our food and agriculture industry email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE