USA – Little Moons, a renowned mochi brand, has announced the appointment of Joanna Allen as its new CEO, following the departure of Mike Hedges earlier this month.

Allen, who brings over 20 years of experience in the food and beverage industry, is set to assume her role on June 3rd, 2024, with a focus on driving the company’s growth plans and international expansion.

Having previously served as the Chief Executive Officer of Graze, Allen possesses a wealth of expertise in scaling up start-up brands and managing global portfolios at esteemed companies such as Coca-Cola and Unilever.

Her extensive industry knowledge and proven track record make her a valuable addition to the Little Moons team.

“The incredible success Little Moons has seen over the last few years has been phenomenal. I’m looking forward to joining the business at such a pivotal moment as it continues to gain global momentum,” Little Moons stated during a period of significant momentum, Allen.

Vivien Wong, co-founder of Little Moons, expressed delight in welcoming Allen, highlighting her impressive credentials and alignment with the company’s values.

“From the moment we met her, it was clear that her values matched our own, as did her focus on fostering a culture that enables everyone to thrive,” he added.

As Allen steps into her new role, she will work closely with Howard and Vivien, the co-founders of Little Moons, to steer the brand through its next phase of growth.

Wong expressed confidence in Allen’s leadership, stating, “We’re extremely proud of what Little Moons has achieved to date and look forward to realizing the even greater potential of the brand under Joanna’s leadership.”

With Allen’s appointment, Little Moons is poised to continue its trajectory of success and innovation in the competitive food and beverage industry, leveraging her strategic vision and experience to drive the brand’s expansion and uphold its commitment to excellence.

Subscribe to our food and agriculture industry email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE