JAPAN – Meiji, a Japanese dairy processor, has unveiled a milk beverage, Meiji Eye and Sleep W, set to support eye accommodation and enhance sleep quality through its innovative formulation.

According to the company, the product contains 7.5mg of crocetin, a functional ingredient derived from gardenia fruit and saffron, renowned for its ability to promote eye health and improve sleep patterns.

“With its small molecular weight, crocetin ensures easy absorption into the body, maximizing its beneficial effects.”

Targeting individuals experiencing vision-related issues and sleep disturbances, Meiji noted that the new product is designed to alleviate the strain induced by prolonged screen time and enhance the depth of sleep.

Additionally, the firm noted that the beverage boasts a fat-free composition, containing less than 0.5mg of fat per 100ml, in accordance with food labeling standards.

“Furthermore, Meiji Eye and Sleep W Support incorporate 100mg of tryptophan, an essential amino acid known for its role in facilitating sleep regulation,” Meiji said.

“The beverage’s refreshing orange-chamomile flavor provides a delightful sensory experience, making it an ideal pre-bedtime indulgence.”

With the launch of Meiji Eye and Sleep W Support, the company aims to address prevalent health concerns among Japanese consumers, particularly the young to middle-aged population.

Drawing insights from TSUMURA & CO’s recent survey on the situation of feeling ‘somewhat unwell’, Meiji revealed it plans to offer holistic solutions to enhance overall well-being.

According to the survey findings, a significant percentage of respondents reported experiencing symptoms such as fatigue, eye strain, and sleep-related issues, attributed to factors such as lack of sleep and motivation, aging, and temperature fluctuations.

With the average number of days feeling unwell estimated at 9.5 days per month, there is a growing need for accessible remedies to alleviate these discomforts.

Meanwhile, the company has announced that Meiji Eye and Sleep W Support will be available for purchase via the company’s home delivery service starting in March.

“To promote widespread adoption, Meiji will offer a special “Meiji Home Delivery Trial Set” priced at JPY1,000 (USD6.70), inclusive of free shipping, from March 1 to May 31.”

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