USA- Oatly Group, a well-known plant-based milk brand, has expanded its product range in the US with the launch of two new oat milk varieties—Unsweetened Oatmilk and Super Basic Oatmilk.

The regional innovations aim to offer consumers diverse nutritional options while maintaining the distinctive Oatly flavor.

The Unsweetened Oatmilk is crafted with a proprietary oat base designed to provide a sugar-free experience, offering just 40 calories per serving.

Positioned as an ideal choice to enhance smoothies, coffee, and cereals, this variant adds to Oatly’s extensive portfolio of oat milks.

On the other hand, the Super Basic Oatmilk boasts a simplified formulation, featuring only four ingredients: water, oats, sea salt, and citrus zest fiber—a byproduct sourced from the juice industry known for its texturizing and stabilization properties.

The variety promises the same creamy and delicious oat milk experience with a straightforward ingredient list.

 “Launching these innovations gives consumers even more choice as we continue to encourage the switch to oat milk and drive Oatly’s ultimate mission,” Leah Hoxie, SVP of Innovation at Oatly North America,stated.

Both the Unsweetened and Super Basic Oatmilk options build upon Oatly’s existing lineup of non-dairy milk alternatives, including Original, Full Fat, Low Fat, Chocolate, and Barista Edition oat milks.

These varieties maintain the creamy taste, frothy texture, and functional properties akin to cow’s milk while boasting a lower environmental impact.

Mike Messersmith, President of Oatly North America, emphasized the company’s commitment to converting cow’s milk drinkers into oat milk buyers.

He highlighted the shift in consumer preferences, with a recent Oatly flash poll indicating waning interest in dairy milk, particularly among Gen Z and Millennials.

Oatly Unsweetened and Super Basic Oatmilk, produced in the US, are available in 64 oz. chilled cartons in the refrigerated aisle, with a suggested retail price of US$5.99.

All Oatly oat milks produced in the US are allergen-free, vegan, glyphosate-free, non-GMO Project Verified, gluten-free, and kosher Certified.