Nestlé launches NIDO Milk & Soya to combat micronutrient deficiency in Nigeria
NIGERIA – Nestlé, a global leader in nutrition and food products, has introduced an addition to its product lineup in Nigeria, the NIDO Milk & Soya Instant Powder Mix.
According to the company, the product combines the goodness of milk and soya while being fortified with iron, offering consumers an affordable, delicious, and nutritious option for creamy milk and plant-based beverages and cereals.
“‘NIDO Milk & Soya’ is our first affordable fortified dairy and plant blend in the Nigerian market. This unique blend of filled milk and soya is a source of Iron and has other essential nutrients including Protein, Calcium, Vitamin C, and dietary fiber, which support digestion,” Ifeanyi Orabuche, Category & Marketing Manager, Dairy, said.
“NIDO Milk & Soya joins our portfolio of fortified products to help address the high rate of micronutrient deficiency, especially of Iron in the country.”
He added that the NIDO Milk & Soya Instant Powder Mix is a product of local expertise, developed at Nestlé’s R&D Center in Abidjan and produced entirely in Nigeria using locally sourced soybeans.
The approach underscored Nestlé’s commitment to product innovation and its contribution to the livelihoods of local farmers who supply the essential soybeans used in its production.
Laurent Alsteens, Global Category Head for Early Childhood Nutrition at Nestlé, emphasized the brand’s dedication to nutritious and sustainable diets.
“We continue to expand our offerings with nutritious, tasty products that complement the everyday diet of children and their families. Through combining the goodness of dairy and plant ingredients, we can deliver a new flavor experience with nutritional benefits,” he stated.
Nestlé’s decision to launch NIDO Milk & Soya aligns with their overarching mission to “unlock the power of food to enhance the quality of life for everyone today and for future generations.”
It underscored their commitment to providing affordable, wholesome, and nutritious options for consumers while promoting long-term benefits that are beneficial for individuals, families, communities, and the planet.
Data from the Journal of Public Health in Africa revealed that micronutrient deficiency, particularly iron deficiency, is a significant health concern in Nigeria, with a prevalence of 71% among school-age children and 47.3% among women.
In light of the current issue of food security situation in Nigeria, Nestlé’s introduction of NIDO Milk & Soya is not only timely but also aligned with the urgent need to provide accessible, fortified, and nutritious food options to address the country’s nutritional challenges.
For over six decades, Nestlé has played a pivotal role in the daily nutrition of millions of households in Nigeria, leveraging its research and development capabilities to harness the power of food to enhance the well-being of individuals and families.
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