GLOBAL – The popularity of ready meals as more consumers lead busy lifestyles is expected to boost demand for cheese powder within the next five years, a new report by MarketsandMarkets has revealed.
According to the report, the Cheese Powder Market was valued at US$ 630 million in 2023 and is projected to reach US$ 895 million by 2028, at a CAGR of 7.3 % from 2023 to 2028.
Cheese powder is used in the production of snacks, soups, sauces, frozen products, and ready-to-eat meals.
Snacks are the major application of cheese powder due to its easy handling and longer shelf life. The report however indicates that ready meals are expected to drive the highest amount of growth by application.
This is because the popularity of ready meals is rising in developed countries such as the U.S., Germany, and the U.K., among others, boosting the demand for cheese powder in ready meals across regions.
Moreover, ready-meal manufacturers are incorporating cheese powder from different cuisines to create fusion dishes that offer a blend of flavors. For example, cheese in Asian-inspired dishes or Mexican-style meals.
By product type, Cheddar cheese powder accounted for the largest share of the cheese powder in 2023 in terms of value.
Cheddar is a relatively hard natural cheese and is off-white in color. Its powder has low calorie, saturated fat, salt, and cholesterol content making it popular in North America owing to the rising health-consciousness among people.
As its popularity continues to soar, MarketsandMarkets observed increased consumer preference for high-quality, artisanal, and premium cheddar cheeses.
These often came from small-scale producers and were appreciated for their unique flavors and production methods, the report noted.
By Origin, processed cheese powder accounted for the largest share of the cheese powder in 2023 in terms of value as it is widely used in the food service industry, including quick-service restaurants and casual dining establishments.
The growth of the snack industry and the demand for savory, flavorful snacks were contributing to the processed cheese market growth.
Moreover, processed cheese products are more cost-effective than natural cheeses, making them a budget-friendly option for both consumers and food service establishments.
Regionally, the North American region is expected to grow at a significant rate in the global cheese powder market.
The demand for cheese powder is expected to grow in the region owing to its widespread use as a key ingredient in snacks, ready meals, sauces, dips, dressings, and bakery products, among others.
The presence of numerous fast food chains and the production of a wide variety of cheeses are expected to drive the growth of the North American cheese powder market.
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