ASIA – Dutch multinational dairy cooperative, FrieslandCampina is preparing to launch Biotis GOS-OP High Purity prebiotic ingredient that has levels of galacto-oligosaccharides (GOS) in the Asian-Pacific region (APAC) to fill the market gap and fuel supplement innovation in prebiotics.
The launch is based on company insight that two out of three consumers recognize that good gut health is essential for overall well-being, creating a rising demand for supplements.
FrieslandCampina explained that the most fundamental difference is that Biotis GOS-OP High Purity has a typical GOS content of 94%, which is much higher than the typical range for other prebiotics available on the market.
With the difference being bold, the dairy giant added that its prebiotics can more easily be formulated into a smaller product format without technical challenges.
Research done by the company also suggests the potential of consuming low doses (2 g) as Biotis GOS-OP High Purity remains effective, creating an opportunity for companies to innovate in other, smaller formats such as gummies, capsules, and tablets.
Managing Director for Asia-Pacific, FrieslandCampina Ingredients, van Rozendaal said: “Thanks to rising consumer awareness, prebiotics are rapidly gaining traction as an attractive solution for digestive health product formulation.”
Globally, 84% of consumers are aware of probiotics – an ingredient that’s reigned strong as the top choice for gut health for many years. But 57% now also say they’re also aware of prebiotics.
This growth in popularity is being reflected in APAC – the region’s prebiotics market is expected to reach a CAGR of 15.6% from 2020 to 2028, indicating significant future growth.”
In addition to the ingredient, FrieslandCampina will also share its innovation in ingredient applications, such as fortified protein water, a high protein gel concept, and a holistic situation for sleeping based on a formulation of prebiotics and proteins and immune-boosting probiotics.
Van Rozendaal noted that this innovative ingredient delivers a high dose of GOS, so brands can easily create convenient and on-trend supplements.
He expressed delight to showcase it alongside the range of protein and Biotis solutions, while having the satisfaction that these ingredients will inspire brands to create effective, holistic health solutions that meet the needs of consumers in the region.
The owner of Friso, Dutch Lady, and Milner brands is not only capitalizing on the nutritional space to be a go-to partner for prebiotic supplement innovation in APAC but also continually partnering with leading research organizations to ensure its Biotis offerings have a global outreach.
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